Utopia. For some, this six-letter word could conjure up imaginings of a futuristic city built from sharp architecture, glass and technology. For Sir Thomas More, it was a crescent-shaped island with a sweeping bay, heavily protected from outside winds, salt-spray and the world’s evil.
For his book ‘Utopia’, Sir Thomas More invented a series of symbols to replace the letters of the Roman alphabet. Although he did not create a new language for the Utopians in his tale, he instead imagined that they would write in a highly exclusive and coded script that included characters based on circular, square and triangular forms.
- CollaborativeCollegial, collective, synergistic, friendly, inclusive,
- BrilliantBright, intelligent, colourful, creative, informed
- PioneeringInnovative, inventive, leading-edge, progressive, ambitious
- IndependenceConfident, democratic, diverse
The Alphabet, Inspired By Sir Thomas More's Bespoke Version For 'UTOPIA'
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
An integral part of the Moretown brand identity, the Utopian alphabet has been adapted to offer a distinctive stamp of authenticity and uniqueness that will be instantly recognised by both residents and outsiders alike, prompting a social connection among peers or inspiring a desire to belong.
These are the markings of a new way of working, each one an icon to symbolise a better world. This is the visual language of Moretown.